How To Guarantee Your Site Will Never Be Profitable
9 out of 10 small business websites will never be profitable.
Why? ThereÂ are some fundamental mistakes being committed, simply because no one knows better!
Youâ€™d think your web designer would know about these website no-noâ€™sâ€¦ but they donâ€™t! In fact, theyâ€™re partly to blame! Most â€œonline consultantsâ€ arenâ€™t aware of these everyday blunders either. What am I talking about?
Iâ€™m referring to mindset. Most small business brick â€˜n mortar owners approach a website from a mindset of desperation. They know that itâ€™s important to have their own website. They may even know that more people are now using search engines to find businesses than the yellow pages.
And they know they need a website as well. So they rush out and find a web designer who is all too happy to charge them an inflated figure to quickly throw together a web site that may look pretty, but completely fails to enhance their business.
Why? Itâ€™s an easy sell for these web designers!
A much better approach is to come up with a plan before you even consider getting a website built. The second thing you should do is seek out small business owners who already have websites and talk to a few of them.
Youâ€™ll be amazed at what youâ€™ll learn. Theyâ€™ll give you an inside perspective of what itâ€™s like to have a website, what works and what doesnâ€™t work. At the very least youâ€™ll learn what to avoid.
At the same time, they may be able to recommend a good graphic designer at a reasonable fee. However, before you hire one, there is something else you should do as wellâ€¦
Research how search engines index websites! Why is this important? Well most techy and eye-candy rich websites canâ€™t even be read by the search engines. If they canâ€™t read your site, they canâ€™t rank it for searches!
Whatâ€™s more importantâ€¦ beauty or getting visitors to your site, and pre-conditioning them to respond to your products and services? As a business person, Iâ€™ll take the latter any day.
The key takeaway from this article is simple â€“ do your homework. Before rushing out to get a website built, or improving an existing website, understand that a little bit of intelligence goes a long way.