One of the best ways to make your local business website more profitable immediately is to take a proactive position… instead of a reactive one.

Sadly, most local businesses leave it up to the customer to return back to the website, or take the next action and contact you to provide your services and products to them.

That’s not the smartest approach if you want to make more money in your business in the next 90 days as you did the previous 9 months.

How do be proactive? The first way is to develop an “online e-newsletter” that people can gain access to if they put their email address into a form on your site. If you do it right, most will sign up because you explain the benefits your newsletter provides.

Then, those who sign up are put into an “email database” that you can contact any time you wish, whenever you want to send out an email.

You could provide special offers, discounts, coupons, notifications of sales and all kinds of other stuff that will help your business bring in more profits.